Waste = Food

Initially, when I heard the title of this film, it made me think of recycling waste into our food processing industry, and that just kinda freaked me out. But, to back track from my sci-fi-futuristic-utopia-that-isn't-really-a-utopia thoughts, the film was actually about creating products with their whole life span in mind and trying to make it so they don't last beyond the amount of time that we use them. When Nike has more shoes in landfills than on people's feet or in their closets, you better believe we as humans are about to have some BIG problems.

Not all hope is lost though, there is a shift going on now, a shift in thinking. If the materials we use for shoes, clothing, cell phones, upholstery, etc. is designed with a journey in mind encompassing beginning AND end, we can solve this problem. It may take decades, in fact, it will take at least a couple, but if large companies such as Nike take the initiative, the example will be set, and the shift inevitable.

-Randa Mortensen