The intro of this chapter goes over the technical terms for various areas of design, in order to prevent confusion with the term, but then the chapter goes on to explain that these areas are all still closely interconnected, and we need to understand those relationships. It then goes on to explain the different types of thinking and skills associated with the different types of design, but that is truly irrelevant. Why, do you ask? Because as designers, understanding the relationships between the different facets of design is not enough. We need to learn the skill sets, absorb as much information as possible, and regurgitate it in such a way that it helps whatever design innovation we are working on. Part of being an effective designer is understanding what goes into a design from all sides, understanding each role, and constantly feeding yourself with new information for those roles so you can be as useful as possible in the design process and end product. We must know how to observe in an effective manner, how to conduct R&D, how to make things look good, how to sell our ideas to those who are not educated, etc. The list goes on and on, but the end result is still the same. Designers must be multi tools that are constantly upgrading, rearranging, and getting better.
-Randa
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