John Bienlenberg
For a first lecture, this man set the bar extremely high for
anyone else who walks through those double doors at Budig 110. After hearing
about at the projects and collaborations this guy does and why he does them, I
wanted to run to Hashinger and start a project to save the world. So here are
the steps to attempting to do that effectively:
Be Bold
Get Out
Think Wrong
Make Stuff
Bet Small
Move Fast
Fear Less
All of these steps sound a little strange, but once you see
how they work, you understand. Bienlenberg wasn’t short on examples either, he
demonstrated the steps in projects like an ad campaign for Soda Stream, Youth
Spark, and Nadabike.com.
Some things to look up after this:
makelab.us
herobike.org
nadabike.com
Stephan Stagmeister, Graphic Designer
Alex Bikuski and the Fearless Cottage
Common, a collaborative brand
Books:
“The Manifesto For New Capitalism”
“Little Bets”
And now you have to make the promise…
I Agree To Do
Something Meaningful With My Life
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